Retail

Security Systems & Video Surveillance for Retail

We provide retail security and video surveillance systems for loss prevention, shoplifting, employee theft, point of sale fraud, store optimisation and customer & staff safety.

Our range of retail CCTV systems includes fixed, pan-tilt-zoom, multisensor, and body-worn cameras from AXIS, Hanwha, and Vivotek, as well as VMSs from AXIS, Nx Witness, Genetec, and Milestone. We offer a range of retail security systems and video surveillance solutions that can help prevent loss, detect employee theft, detect point-of-sale fraud, optimise store performance, and ensure the safety of both customers and staff. Our product lineup includes fixed, pan-tilt-zoom, multisensor, and body-worn CCTV cameras from leading brands such as AXIS, Hanwha, and Vivotek. In addition, we also provide video management systems (VMSs) from renowned manufacturers such as AXIS, Nx Witness, Genetec, and Milestone.

Loss Prevention

Loss prevention is a crucial aspect of any business. Our range of cameras can help protect your store from theft and other security breaches:

  • Shop floor – view and record aisles and points of sale to identify suspicious behaviour before thefts occur.

  • Entrances & exits – detect people moving in the wrong direction and automatically notify security staff.

  • Staff areas – ensure only authorised people have access to your non-public areas.

  • Cash rooms – automatically capture activities of people entering restricted areas.

  • Storage and loading docks – verify that your products were delivered, and keep track of items in storage with documented, high-quality footage.

How do variable lighting conditions in a store affect Retail Video Surveillance?

Video surveillance is crucial for safety and loss prevention in retail stores. However, the variable lighting conditions in a store can pose a challenge for traditional surveillance cameras. These cameras often need help to capture clear footage in areas that are either overly bright or poorly lit.

We offer advanced technologies like AXIS Lightfinder, Hanwha’s Wisenet X series, and Wide Dynamic Range (WDR) technology to overcome these challenges. These innovations significantly enhance camera performance by delivering high-quality images in low-light environments, reducing noise, and maintaining colour and detail, ensuring no detail goes unnoticed. In particular, WDR technology ensures clear footage in scenes with varying light levels.

We collaborate with retailers to select the right technology for specific areas within a store and assist with camera selection and configuration to effectively address diverse lighting challenges.

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Store Optimisation

In the constantly evolving world of retail, IP cameras and video analytics have emerged as powerful tools for enhancing store efficiency and operations. Retailers can leverage IP cameras for various applications, including People Counting, which provides valuable insights into peak shopping times, helping retailers make informed staffing decisions.

Heat Mapping is a practical application of video analytics, a valuable tool for understanding customer interaction with store layouts and frequently visited areas. Additionally, analytics can be instrumental in Queue Management, alerting staff to extended wait times at checkout lines and enabling swift action to enhance customer service.

Genetec’s video management software and analytics solutions offer a wealth of benefits. They provide in-depth analysis of customer behaviour, efficient queue management, and optimisation of store layouts. These insights empower retailers to elevate customer service, streamline operations, and boost profitability. Integrating IP cameras with sophisticated video analytics creates a secure, efficient, and customer-centric shopping environment.

Our range of solutions includes:

  • Queues & Checkouts – Detect the number of people in line and automatically assign more staff when needed, using in-store speakers or personal notifications sent to store staff.

  • Display Areas for High-Value Goods – Spot customers when they linger in your most profitable areas and notify sales staff via audio alerts.

  • Shop Floor – Track customers moving through your store, pinpoint the areas they linger in, and optimise store layouts. Send targeted audio messages or promotion announcements at the right time and place.

  • Entrances & Exits – By counting the number of people, you can efficiently identify your busiest times, allocate staff, and optimise your service levels.

Using Video Analytics in Retail

Video analytics is a powerful tool that is actively transforming the retail landscape. Store owners can enhance customer experience and improve operational efficiency by analysing real-time video data.

Retailers can track customer movements, evaluate the effectiveness of in-store displays, and optimise staff deployment. Video analytics’ dynamic capabilities provide actionable insights to retailers, helping them understand customer preferences and tighten security measures. By leveraging video analytics, retailers can create a seamless and improved shopping environment.

Get Better Customer Insights

Understanding customer behaviour is crucial for retailers. Video analytics can provide valuable insights and data about customer actions. By combining camera data with existing metrics, retailers can gain a better understanding of their customers, leading to the creation of exceptional customer experiences. The following data points can be obtained through video analytics:

  • People Counting: This video analytic tracks the number of individuals entering or leaving a specific area, providing an accurate headcount.

  • Occupancy Management: Retailers can better manage occupancy by reacting to threshold alerts. Alerts can be sent via mobile devices, email, or as an event to action within the Security Desk using Genetec Occupancy Manager.

  • Foot Traffic Analysis: Retailers can identify high-traffic areas in their store, which helps them direct store layouts and product placements accordingly.

  • Dwell Time Metrics: By measuring how long customers linger in specific sections, stores can determine product interest levels and adjust displays for maximum appeal.

  • Path Tracking: Understanding common customer paths helps optimize store layout and ensure smooth foot traffic.

  • Demographic Data: Video analytics can identify age, gender, and mood, allowing retailers to tailor marketing strategies to specific customer groups.

Queue Management & Checkout Efficiency

  • Queue Management – measure queue lengths in real-time, get insights into peak shopping times, and optimise staff allocation to reduce waiting times during busy periods.

  • Point of Sale – Identify refunds without a customer present, catch unscanned items at staffed checkouts, detect misscanning at self-checkouts due to misrepresented products or incorrect barcodes, and trigger an alarm when customers exit the self-scan area without completing payment.
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Find Fraudulent Transactions Faster with Genetec’s Point of Sale Integration

Genetec Transaction Finder is a powerful tool that enables retailers to swiftly detect fraudulent transactions by seamlessly correlating point-of-sale (POS) data with video surveillance recordings.

The tool, an add-on module for Genetec Security Center, allows retailers to correlate transactional records with real-time or archived video, making it significantly easier to identify discrepancies or suspicious activities. By narrowing down the exact moments of specific transactions, Genetec Transaction Finder enables quick and targeted reviews, saving both time & resources.

Use Cases include:

  • Fraud Detection: Genetec Transaction Finder can help identify fraudulent activities such as sweethearting, where employees give out unauthorised discounts or free merchandise to friends or family. By synchronising POS data with video recordings, retailers can quickly spot these discrepancies, saving them revenue loss.

  • Voided Transaction Tracking: retailers can quickly associate voided transactions in the POS system with corresponding video. This makes it easier to review the actions and context in which the transaction was voided, helping to identify if it was an honest mistake or intentional fraud.

  • High-Value Item Sales Review: when a high-value item is sold, Genetec Transaction Finder can instantly pull up video of the transaction. This offers an additional layer of verification to ensure that proper protocols were followed, and no fraudulent activity occurred.

  • Multiple Returns Monitoring: by correlating video with transaction data, the system can flag customers or employees involved in frequent or suspicious returns. Retailers can then review this footage to determine whether the returns are legitimate or indicative of fraudulent behavior.

Retail Security Systems

Brick-and-mortar retailers face a challenging business environment, with hyper-competition from online retailers and other diverse challenges.

  • Prevention of Theft, Shoplifting & Burglary – An Inner Range Integriti Access Control System ensures that only authorised staff are permitted in restricted areas such as stock rooms and administration spaces. At the same time, customers are free to browse the shop floor. Additionally, staff can only access restricted areas during their ordinary work hours.

    Integriti’s Intrusion Detection system provides retail managers peace of mind that their retail locations are fully secured outside trading hours with high security, redundant 4G security monitoring, plus integrated video and alarm information pushed to delegated staff’s mobile devices.

  • Safety of Staff and Customers – Retail environments suffer challenges from violent and abusive customers. In contrast, high-value retail outlets such as jewellery stores or designer clothes outlets suffer the genuine risk of robbery by armed offenders. Integriti offers comprehensive fixed and mobile duress solutions whereby management or security guards can be immediately notified when a dangerous situation occurs. Integriti also integrates with Real Time Location Systems (RTLS), which sends duress and location information to generate alarms to inform relevant stakeholders about locations displayed on Integriti’s floor plan (Schematic) application.

  • Contractor Management & Guard Tours – Large shopping centres often require guards to patrol the facilities during and after business hours. Integriti’s guard tour functionality ensures that guards are efficiently and effectively patrolling the facilities, presenting credentials at assigned locations and raising alarms if they do not present within a given time. Integriti has native functionality to handle the challenges of managing hundreds of contractors who require access to retail premises, providing control and order. In addition to its native functionality, Integriti integrates with dedicated contractor management systems, ensuring that contractors are provided temporary access credentials and comply with onsite health and safety protocols.

  • Maximising the profitability of expensive retail spaces – Integriti seamlessly integrates with Video Management Systems and Video Analytics that can provide retail optimisation intelligence. Such analytics can include people and object counting, heat mapping to track where customers spend the most time, occupancy estimation, and queue monitoring.

Our Awards

JD Security’s wide recognition for its expertise in Retail Security has led to numerous awards, including:

  • AXIS Partner of the Year for Retail Multi-site Solutions 2019-2020

  • AXIS Partner of the Year for Retail Multi-site Solutions 2021-2022

  • AXIS Partner of the Year 2021-2022 NSW & ACT

  • AXIS Partner of the Year Oceania End-to-End Solutions Champion 2021-2022

  • AXIS Partner of the Year 2022-2023 NSW

  • AXIS Partner of the Year Oceania End-to-End Solutions Champion 2022-2023

  • Genetec Unified System Sales Award at Genetec Elevate 22

  • Genetec Unified Partner of the Year 2023 at Genetec Elevate 2024

Our project managers, project engineers, and system integration teams have played an instrumental role in securing these awards. Their commitment to quality sets a high standard for the industry.

Support Services

We also provide:

Contact Us

Call us on 1300 556 334 or email [email protected] to learn more.

Customers in New Zealand call 0800 345 677 or email [email protected].

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